Gunna is entering a new chapter in his music career with the launch of SB THE LABEL, his own record label established in partnership with Atlantic Music Group.
The Atlanta rapper announced the venture on October 9, 2026, introducing Casper Bluff, Nechie, and Dracc as the label’s first signed artists. Gunna will serve as CEO, taking on a larger role in developing new talent while continuing his recording career.
The announcement comes alongside the release of his new single, Pop It, which features a music video directed by Spike Jordan. Tennis star Coco Gauff makes a special appearance, joining Gunna on the court in a video that also features luxury cars, a helicopter, and a coastal mansion.
The label launch marks another career milestone for Gunna following his departure from YSL Records.
Pop It also introduces his upcoming album, Splurge. An official release date has not been announced.
With a new label, fresh artists, and more music on the way, Gunna is expanding his presence in the industry beyond his work as a recording artist.