Ice Spice is part of a new Wendy’s campaign promoting the chain’s updated spicy chicken sandwich.
The ad features the Bronx rapper in a short commercial centered on Wendy’s refreshed menu item. The campaign uses a direct connection between Ice Spice’s stage name and the sandwich’s spicy profile.
The launch follows renewed online attention around Ice Spice and fast food, after a recent McDonald’s-related moment involving the rapper circulated on social media. Wendy’s new campaign arrives as the company highlights changes to its spicy chicken sandwich, including updates to the filet and seasoning.
Ice Spice has continued to expand her public profile beyond music through brand appearances and pop culture moments. Her Wendy’s spot adds another food-related campaign to that visibility.
The collaboration also places her in a long line of music artists appearing in fast-food promotions, where restaurants use recognizable entertainers to bring attention to new or updated menu items.