A quick touch-up turned into a viral moment at the 2026 Winter Olympics in Milan. As NBC cameras followed Alysa Liu stepping toward the podium after winning gold in women’s figure skating, she paused, reached into her bag, and applied lip oil before accepting her medal.
Viewers quickly identified the product as Rare Beauty’s Soft Pinch Lip Oil. Not long after, Selena Gomez responded on Instagram, sharing the clip and congratulating Liu on her win. Gomez, who founded Rare Beauty in 2020, added a short caption praising the skater and celebrating the moment.
Liu’s victory marked the first Olympic gold for an American woman in figure skating in more than two decades. The 20-year-old delivered a clean free skate that secured the top spot and capped a strong comeback season.
The brief courtside beauty check resonated online, with fans calling it relatable and confident. In the middle of a historic athletic achievement, Liu showed a flash of personality that connected sports, pop culture, and social media in real time.